Comparison has been called the thief of joy. And while that is true of most of its cunning forms, some types of comparison are incredibly helpful. Namely: benchmarking. Benchmarking is a business term for comparing key areas of your practice to other companies of...
You own and operate your own veterinary practice — congratulations! You’ve stepped out as a leader in the veterinary industry and are committed to putting patient care first. And whether you’ve got at a big, bustling animal hospital in the city or a small clinic out...
Adventures (and challenges) in veterinary marketing We would love to tell veterinarians that a one-size-fits-all veterinary marketing plan exists. But we know—and we bet you know—that this can’t possibly be true. Because—just like pets and pet owners—no two veterinary...
How many of us dreamed of becoming veterinarians as children? We would check the heartbeats of our plastic horses, bandage up our stuffed bears, and comfort our hurt kittens. We imagined it would be the best job in the world—I mean, how could you beat getting to...
How many of you couldn’t catch a break during the pandemic? Animal shelters were nearly emptied as stressed and lonely people stuck at home reached for the comfort of a companion animal. And, of course, that meant many more clients and busy days for you as a...
Diagnosis: It’s time to sell your veterinary practice. Prognosis: Your outcome depends on the valuation. A veterinarian takes a lot of factors into consideration before making a diagnosis. And then does the same before coming up with a prognosis. The same is true for...
